JSW MG Motor India, under its ultra-luxury retail channel MG Select, has officially launched the M9 Couture Edition and Cyberster Couture Edition. Created in collaboration with internationally renowned Indian fashion designer Gaurav Gupta, these bespoke electric vehicles bring haute couture design elements directly from the runway to the open road.
Both bespoke vehicles are restricted to a ultra-exclusive production run of strictly 50 units each for the Indian market. Positioned above the standard flagship models, these limited-edition EVs command a uniform premium of ₹4.99 lakh over their standard variants, establishing them among the most exclusive luxury electric offerings available through MG Select showrooms.
1. Price Breakdown & Exclusivity Matrix
The Couture Edition lineup represents the highest expression of custom luxury within MG’s Indian portfolio. Delivered through the boutique MG Select retail network, deliveries for both models begin on August 10, 2026.
The table below outlines the launch pricing, model positioning, production caps, and price deltas compared to the standard MG Select models:
| Model & Edition | Powertrain / Architecture | Production Allocation | Ex-Showroom Launch Price | Delta Over Standard Model | Delivery Schedule |
| MG M9 Couture Edition | Single-Motor FWD (90 kWh Battery) | 50 Units Worldwide | ₹84.94 Lakh | +₹4.99 Lakh | Deliveries Start Aug 10, 2026 |
| MG M9 Presidential Limo | Single-Motor FWD (90 kWh Battery) | Standard Production | ₹79.95 Lakh | Base Model | Available |
| MG Cyberster Couture Edition | Dual-Motor AWD (77 kWh Battery) | 50 Units Worldwide | ₹87.49 Lakh | +₹4.99 Lakh | Deliveries Start Aug 10, 2026 |
| MG Cyberster GT Roadster | Dual-Motor AWD (77 kWh Battery) | Standard Production | ₹82.50 Lakh | Base Model | Available |
*Note: All prices are ex-showroom India. On-road prices vary based on state registration fees, road taxes, and insurance packages.
2. The Gaurav Gupta Collaboration: “Serpent Infinity” Design Philosophy
The cornerstone of the Couture Edition series is the artistic integration of fashion designer Gaurav Gupta’s signature design language. Premiered alongside his “Light Song” couture collection in Mumbai, these vehicles translate fluid sculpturing and sculptural drapery into automotive metal and composite panels.
Key Exterior & Interior Aesthetic Upgrades:
- Serpent Infinity Motif: Both models feature custom geometric graphics and handcrafted accent lines flowing across the front fascia, doors, and rear quarter panels, symbolizing fluid movement and timeless energy.
- Bespoke Exterior Paint Finishes: Multi-layer, satin-finish metallic shades curated specifically for the Couture Editions that shift hue under direct sunlight.
- Custom Interior Tailoring: Hand-stitched premium Dynamica suede and leather upholstery featuring custom “Gaurav Gupta Couture” contrast embroidery on the headrests and seat bolsters.
- Numbered Collector Badging: Each of the 50 vehicles carries a serialized badge on the center console (e.g., “1 of 50”), certifying its authenticity and rarity.
- Couture Welcome Kit: Buyers receive a custom-designed luggage set and designer car cover matched to the vehicle’s interior colorway.
3. MG M9 Couture Edition: Ultra-Lounge Electric Executive MPV
The MG M9 Couture Edition serves as the luxury channel’s flagship electric MPV. Measuring over 5.2 meters in length with a massive 3,200 mm wheelbase, the M9 offers first-class cabin comfort designed to rival executive jets and traditional ultra-luxury limousines.
Mechanical & Performance Package:
- Battery & Motor: Powered by a 90 kWh lithium-ion battery pack paired with a front-mounted permanent magnet synchronous motor delivering 245 PS (242 bhp) and 350 Nm of torque.
- Driving Range: Delivers a certified range of up to 548 km on a single charge (MIDC cycle).
- Fast Charging Support: Supports 160 kW DC fast charging, allowing a 10% to 80% replenishment in just 90 minutes.
Second-Row Presidential Lounge Experience:
The M9’s primary highlight is its second-row lounge configuration. It features two independent, multi-contour captain seats complete with deployable ottomans, 8-mode massage functions, seat heating/ventilation, and armrest-integrated touchscreen controllers. The extra ₹4.99 lakh investment in the Couture Edition elevates this space with bespoke leather piping and Gaurav Gupta’s insignia embedded into the headrests.
4. MG Cyberster Couture Edition: Electric Performance Roadster
The MG Cyberster Couture Edition is a high-performance, two-door open-top electric sports car that bridges MG’s historic roadster heritage with futuristic EV engineering. Featuring iconic scissor doors and an electric folding soft-top that operates in under 10 seconds at speeds up to 50 km/h, the Cyberster stands as a unique offering in the Indian automotive landscape.
High-Performance Powertrain Metrics:
- Dual-Motor All-Wheel Drive: Equipped with dual electric motors (one on each axle) generating a massive 503 BHP (510 PS) and 725 Nm of peak torque.
- Supercar Acceleration: Accelerates from 0 to 100 km/h in just 3.2 seconds, supported by launch control and active torque vectoring.
- 77 kWh Battery Pack: Features a slim 110 mm battery module offering a claimed range of up to 580 km on a single charge.
Driver-Centric Cockpit & Chassis Engineering:
The Cyberster features a triple-screen wrapped digital cockpit, a Bose 8-speaker audio system, Brembo braking hardware, and a 50:50 weight distribution for sharp cornering dynamics. The Couture Edition adds custom wheel finishes, “Serpent Infinity” hood decals, and hand-stitched door inserts.
5. Comprehensive Technical Specification & Feature Comparison
While both Couture Editions share designer Gaurav Gupta’s artistic touches, their mechanical foundations cater to fundamentally different luxury buyer profiles.
The table below contrasts the technical parameters, performance figures, and dimensional metrics of both limited-edition models:
| Parameter / Feature | MG M9 Couture Edition | MG Cyberster Couture Edition |
| Vehicle Body Style | Ultra-Luxury 6-Seater Electric MPV | 2-Door Electric Roadster Convertible |
| Ex-Showroom Price | ₹84.94 Lakh | ₹87.49 Lakh |
| Production Cap | 50 Units Allocated to India | 50 Units Allocated to India |
| Battery Capacity | 90 kWh Lithium-Ion | 77 kWh Lithium-Ion |
| Motor Setup & Drive Type | Single Motor (Front-Wheel Drive) | Dual Motor (All-Wheel Drive) |
| Max Power Output | 245 PS (242 bhp / 180 kW) | 503 BHP (510 PS) |
| Max Torque Output | 350 Nm | 725 Nm |
| 0–100 km/h Sprint Time | ~7.9 Seconds | 3.2 Seconds |
| Claimed Driving Range | Up to 548 km (MIDC) | Up to 580 km (CLTC) |
| DC Fast Charging Speed | 160 kW (10-80% in 90 min) | 144 kW (10-80% in 40 min) |
| Overall Dimensions (L x W x H) | 5,200 mm x 2,000 mm x 1,800 mm | 4,533 mm x 1,912 mm x 1,328 mm |
| Wheelbase | 3,200 mm | 2,689 mm |
| Safety Suite | 7 Airbags + Level 2 ADAS + 360° Camera | Brembo Brakes + Level 2 ADAS + 360° Camera |
| Primary Specialty Feature | Executive Ottoman Reclining Lounge Seats | Scissor Doors & Electric Convertible Soft-Top |
6. The MG Select Strategy: Building an Indian Collector Network
The launch of these Couture Editions highlights JSW MG Motor India’s broader luxury strategy. By establishing MG Select as a dedicated channel separate from standard MG dealerships, the brand focuses on boutique customer experiences, personalized concierges, and curated automotive art.
By marrying automotive engineering with high fashion, MG Select aims to build collector interest. In a market where high-net-worth individuals (HNIs) increasingly seek unique vehicles, limiting production to 50 units helps preserve long-term resale stability and brand prestige.
Strategic Verdict: Are the Couture Editions Worth the ₹5 Lakh Premium?
For standard buyers seeking purely functional luxury transportation, the base MG M9 (₹79.95 lakh) and Cyberster GT (₹82.50 lakh) deliver identical performance, battery range, and technological features at lower prices.
However, for luxury collectors, design lovers, and HNIs who prioritize rarity:
- The Valuation Makes Sense: A ₹4.99 lakh premium representing roughly 5% to 6% of the vehicle’s value is competitive for an officially certified, 50-unit designer collaboration.
- Guaranteed Rarity: With only 50 units of each model allocated across India, these Couture Editions offer genuine exclusivity that mass-produced luxury models cannot replicate.
- Immediate Delivery Priority: Couture Edition buyers receive priority allocation through MG Select showrooms, with deliveries beginning on August 10, 2026.
