Mahindra & Mahindra continues to consolidate its position as a powerhouse in the Indian automotive sector, reporting a robust domestic sales performance for February 2026. According to the latest figures, the company dispatched 60,018 utility vehicles last month, marking a significant 19% year-on-year (YoY) increase compared to the 50,420 units recorded in February 2025. While the overall monthly volume saw a slight seasonal dip of 5% from January’s high of 63,510 units, the underlying demand for the brand’s rugged SUV portfolio remains remarkably resilient.
| Model | Feb 2026 | Feb 2025 | YoY Growth |
| Scorpio | 14,665 | 13,618 | 8% |
| Thar | 11,047 | 9,248 | 19% |
| Bolero | 9,863 | 8,690 | 13% |
| XUV 7XO | 9,112 | 0 | New |
| XUV 3XO | 8,637 | 7,861 | 10% |
| 9S | 3,539 | 0 | New |
| XEV 9e | 1,889 | 2,205 | -14% |
| BE 6 | 1,104 | 991 | 11% |
| XUV 400 | 162 | 322 | -50% |
| XUV 700 | 0 | 7,468 | -100% |
| Marazzo | 0 | 17 | -100% |
| Total | 60,018 | 50,420 | 19% |
The “Big Three” Continue to Lead
The Mahindra Scorpio lineup, which includes both the modern Scorpio-N and the stalwart Scorpio Classic, remains the undisputed volume king for the brand. In February 2026, the Scorpio family accounted for 14,665 units, an 8% growth over the previous year. This consistent performance underscores the “Scorpio” brand’s unique dual appeal: the Classic remains a favorite in semi-urban markets for its utilitarian reliability, while the Scorpio-N captures urban buyers with its premium tech and refined mHawk diesel engines.
Following closely is the Mahindra Thar, which has transitioned from a niche off-roader to a mainstream lifestyle choice. The combined sales of the 3-door Thar and the 5-door Thar Roxx reached 11,047 units in February, representing a sharp 19% YoY jump. The expansion of the Thar range has successfully addressed previous concerns regarding family practicality, allowing the nameplate to maintain momentum even as newer competitors enter the lifestyle segment.
Third in the hierarchy is the evergreen Mahindra Bolero. With 9,863 units sold, the Bolero saw a 13% YoY rise. Its continued success, despite being one of the oldest platforms in the country, highlights Mahindra’s absolute dominance in rural India, where the Bolero’s “go-anywhere” reputation is unmatched by more fragile modern crossovers.
The Rise of the XUV 7XO and Electric Transition
A critical contributor to the February 2026 volume was the XUV 7XO, the evolution of the XUV700 platform. The model recorded 9,112 units last month. By focusing on higher-trim variants (AX7 and AX7 L) and clearing order backlogs through improved production efficiency at the Chakan plant, Mahindra has kept the XUV 7XO at the top of the premium mid-size SUV segment, consistently outperforming rivals like the Tata Safari and Hyundai Alcazar.
Meanwhile, the company’s “Born Electric” (BE) strategy is starting to show early signs of retail traction. While the older XUV400 is being phased out (selling just 162 units), the newer XEV 9S and BE 6 models combined for over 4,500 units in February. These figures suggest that Mahindra’s investment in dedicated EV platforms is beginning to pay off, providing a secondary growth engine as the Indian market slowly pivots toward electrification.
Future Outlook
As Mahindra moves into the final month of the 2026 fiscal year, its strategy remains clear: lean heavily into its “Authentic SUV” DNA while scaling its EV production. With a total year-to-date (YTD) volume exceeding 5.03 lakh units for the utility segment alone, Mahindra is well on track to record its best-ever financial year performance, further narrowing the gap with its closest competitors for the number two spot in the Indian passenger vehicle market.
