Author: Nitish Verma

For nearly a decade, Ather Energy has been the poster child for premium electric two-wheelers in India. From the sharp, performance-focused 450X to the highly practical, family-oriented Rizta, Ather’s engineering has consistently targeted the premium end of the market. However, premium pricing inherently limits volume. To bridge this gap and establish a foothold in the massive sub-₹1.25 lakh scooter segment, the Bengaluru-based EV manufacturer has announced its most crucial strategic move yet. At the upcoming fourth edition of Ather Community Day on August 29, 2026, Ather will globally debut its first mass-market electric scooter built on the all-new, next-generation EL…

Mahindra’s momentum in the Indian market shows absolutely no signs of slowing down. With sales consistently crossing the 60,000-unit mark monthly, SUVs like the Scorpio, Thar, and the newly launched XUV 3XO are practically flying off showroom floors. But if you have been sitting on the fence about booking one, your delay is going to cost you a bit extra. Effective July 10, 2026, Mahindra & Mahindra has rolled out a fresh round of price revisions across its passenger SUV portfolio, averaging an upward bump of up to 2.7%. This marks the manufacturer’s second broad price adjustment in just a…

The mid-size SUV segment in India remains one of the most fiercely contested battlegrounds in the automotive industry. To build on the immense popularity of its next-generation Duster—which successfully returned to Indian roads earlier this year—Renault India has officially expanded the lineup. Say hello to the Renault Duster Adventure Edition, launching with a starting price of ₹12.99 lakh (ex-showroom). Designed specifically for buyers who crave a highly distinctive, rugged, off-road-inspired aesthetic without needing heavy mechanical modifications, this special edition injects a healthy dose of trail-ready attitude into the Duster’s classic butch silhouette. Interestingly, Renault has positioned this edition as an…

The first half of 2026 has drawn to a close, and the verdict on India’s passenger vehicle market is crystal clear: Maruti Suzuki’s dominance remains absolutely bulletproof. Despite aggressive launches and rising competition from rivals like Tata, Hyundai, and Mahindra, India’s largest carmaker successfully secured a staggering nine spots out of the top 15 best-selling cars in the country during H1 2026 (January to June). This impressive volume feat is driven by Maruti Suzuki’s masterfully balanced portfolio. While competitors have heavily leaned into SUVs, Maruti continues to harvest massive volumes by offering a diverse product mix spanning fuel-sipping hatchbacks, highly…

As India’s electric vehicle (EV) revolution accelerates, a critical question looms over the industry: What happens to electric vehicle batteries when they reach the end of their usable life? With no major domestic reserves of rare-earth minerals like lithium, cobalt, and nickel, India’s green transition is heavily vulnerable to global supply chains and import reliance. To address this challenge, premium electric two-wheeler pioneer Ather Energy has announced a strategic partnership with Gurugram-based critical material recovery specialist BatX Energies. This collaboration establishes a structured, highly advanced recycling ecosystem designed to harvest end-of-life lithium-ion battery packs from Ather’s fleet, ensuring they are…

The entry-level sportbike segment is undergoing a massive transformation. No longer are quarter-litre motorcycles viewed merely as compromise-heavy stepping stones; today’s riders demand genuine racing DNA, aggressive aesthetics, and high-end electronics packed into a highly agile frame. To answer this demand, global powersports giant CFMoto has unveiled the CFMoto 250SR-R. Operating as a direct evolution of the highly popular 250SR, this upgraded race-bred variant (“SR” meaning Sport Racing) aims to set a completely new standard for entry-level performance. With sharper aerodynamics inspired by high-end track concepts and a major weight-reduction program, the 250SR-R is geared up to challenge established players…

As India accelerates its transition toward green mobility, the mandatory pan-India rollout of E20 petrol has sparked a wave of anxiety among two-wheeler owners. Questions about long-term engine durability, rubber seal degradation, and potential warranty exclusions have left millions of riders seeking concrete answers from manufacturers. Stepping forward to clear the air, Bajaj Auto has issued a comprehensive corporate reassurance. The Chakan-based auto giant confirmed that every single motorcycle it has manufactured over the last 10 years is fully compatible with E20 fuel. Crucially, the company guaranteed that utilizing this ethanol-blended petrol will have absolutely zero impact on existing product…

The Indian two-wheeler market is undergoing a profound structural evolution. For decades, the recipe for success was anchored firmly around basic, fuel-efficient commuter platforms. However, a major post-pandemic surge in disposable incomes, expanding rural infrastructure, and a younger demographic demanding global styling have triggered an unprecedented wave of premiumisation. Responding decisively to this market shift, Honda Motorcycle & Scooter India (HMSI) has announced a massive multi-year strategic realignment. The country’s second-largest two-wheeler manufacturer is shifting gears from low-margin commuter dominance to aggressively expanding its premium motorcycle and high-end scooter portfolios. Backed by a colossal investment to scale localized manufacturing capacity…

The massive nationwide transition toward ethanol-blended fuel just hit a high-profile speedbump online. India’s premium automotive community is locked in a fierce debate after the country’s most-followed lifestyle vlogger, Sourav Joshi, released a viral video targeting the real-world efficiency of the government-mandated E20 petrol. Driving his luxury Mercedes-Benz GLC 300 4MATIC, Joshi claimed a terrifying drop in his luxury vehicle’s fuel average within just 48 hours of refuelling. The explosive social media traction prompted an immediate, official customer advisory from Mercedes-Benz India. The luxury carmaker moved swiftly to reassure luxury car owners that their performance engines are perfectly safe, but…

The landscape of green mobility in India is on the verge of a major structural shift. While the domestic automotive market has been sharply divided between pure Battery Electric Vehicles (BEVs) and conventional self-charging strong hybrids, a third, highly versatile technology is finally making its mainstream mass-market entry. JSW MG Motor India has officially dropped teaser invitations for a brand-new “New Energy Vehicle” (NEV) slated for its official country debut on July 16, 2026. Paying direct homage to its tech-pioneering roots with the tagline “Internet Inside transformed the way India drove. Now, it’s time to power the next evolution,” trademark…